Like a lot of us, Serena Williams just admitted that she doesn't do enough for self-care.

Enter BTL’s new noninvasive EXOMIND therapy. The groundbreaking mental wellness treatment and workout for the mind just got the seal of approval from Williams on social media.

"It's really changed how I've prioritized wellness," the former tennis star shared on Instagram. "Not only for my muscles with @emsculptneo, but also for my mind."

Alongside Emsculpt NEO, the brand’s cult-favorite toning and muscle-building treatment, Williams received the perfect combo for a strong body and mind, and the "best version of herself."

Designed to help mental and emotional well-being (without medication or surgery), EXOMIND's noninvasive treatment ushers in a new era in mental wellness. The 30-minute treatment is designed to strengthen mental resilience and restore balance within the brain, without any downtime.

As shared in a release, EXOMIND’s patented ExoTMS technology comfortably stimulates key areas of the brain involved in emotional regulation, cognitive function and self-control. By activating neural pathways, it helps restore healthy brain activity and promotes improved mental clarity, sharpness and cognitive function.

In addition, EXOMIND has FDA clearance. "It is intended to be used for the treatment of Major Depressive Disorder (MDD) in adult patients who have failed to achieve satisfactory improvement from prior antidepressant medication in the current episode," the release said.

"I feel like I just had the best nap," said Wiliams. "I feel so good...I use my brain so much and I don’t do enough brain exercises for my brain.”

Source: https://www.newbeauty.com/view/serena-williams-btl-exomind-mental-wellness-therapy 

By Jenny Berg

January 20, 2026

Inside a wellness spa in Chicago’s River North neighborhood, a video of Gwyneth Paltrow plays on a quiet loop near the reception desk. The Goop mogul lies on a pillowed Exomind treatment bed, a fluffy Maltese on her chest, and a cushioned headpiece crowning her head.

What is Exomind? Well, Paltrow wanted to know more, too. In the video, the 53-year-old says, “I’m super curious about any modality where there’s not a lot of side effects [and] which shows potential [for] helping what I’m going through now with perimenopause: All this brain fog and anxiety.” After reading up on the treatment, which Paltrow has described as a “beautiful neuromodulation experience that helps calm the mind, restore clarity, and reconnect with yourself on a deeper level,” she decided to give Exomind “a whirl.”

Same. When an Exomind rep invited me to swing by Lume for six hosted sessions, I thought, well, why not give it a whirl? Here’s a look at my experience, which—sadly—included no dogs, but has had a subtly mellowing effect on my own mood. And don’t worry: I’ll supplement my own takeaways (and GP’s) with input from board-certified pros.

What Is Exomind?

A little bit about me: I’m 45, intimately familiar with anxiety, and not unacquainted with brain fog. Still, I didn’t really know what to expect going in, or what I could hope to get from the treatment. “It’s what Gwyneth Paltrow gets for perimenopause symptoms,” I told friends, shrugging. “It’s FDA-cleared!” For a somewhat more nuanced description, I checked in with board-certified psychiatrist Michelle Dees, MD, a TMS (Transcranial Magnetic Stimulation) specialist who was a principal investigator for the 2024-2025 BTL Exomind Mental Wellness Study.

“Exomind is a TMS device, and it works pretty simply: by placing a magnet on the left side of the head,” Dr. Dees explained. The dorsolateral prefrontal cortex, which plays a large role in mood regulation, focus, and cognition, is on the left side of the brain’s frontal lobe, and Exomind uses electromagnetic pulses to stimulate it during each treatment. “These electromagnetic pulses help promote neuroplasticity, or the brain’s ability to form new neural connections or strengthen existing ones,” Dr. Dees explained. “It will also help your neurons become a bit more balanced as far as neurochemicals such as serotonin, dopamine, and norepinephrine go.”

As well, the treatment has been clinically shown to rebalance brain activity associated with depression, help curb food cravings, and more. Here’s a helpful analogy from double board-certified psychiatrist and addiction psychiatrist Dr. Tola T’Sarumi, who goes by Dr. Tola. “I like to compare Exomind to jump-starting a car battery,” she says. “If your brain circuits have been sluggish, it wakes them up and gets them firing again.” That was good enough for me. Who couldn’t use a little frontal-lobe jumpstart?

What to Expect at an Exomind Treatment

After finishing my paperwork and taking off my jewelry, I climbed under a blanket on the cushy treatment bed while the RN—who stayed with me for my entire first treatment—started the “mapping” process. “‘Mapping’ means that we find your motor threshold, or the precise spot and intensity where the coil should deliver stimulation,” Dr. Tola says. “We know we’ve found it when we see a slight twitch in your hand or fingers. Once that’s set, treatment begins.”

Most treatments last for 25 to 30 minutes, and—for me, at least—no sensation ever came close to pain. The magnetic pulses feel no more intense than the snap of an elastic band around the wrist (though, in this case, it’s on the head), and I was able to drift off into a meditative state each time I got my Exomind fix. One Lume nurse told me, anecdotally, that some clients tell her they have childhood memories pop up during treatments. Another RN, who definitely speaks my oracle-card-pulling language, told me each session was a great time to “manifest” by thinking about some pie-in-the-sky goals.

Are There Any Side Effects?

The recommended protocol for Exomind is two treatments a week for three weeks or one a week for six weeks. After each one of my sessions (I opted for the three-week sprint), I felt like I was floating. In my immediate post-Exomind haze, I didn’t want to dive right back into emails, so I made it my tradition to grab a rosewater latte at the Middle Eastern cafe next door. It was a good pairing: The drowsy feeling always dissipated pretty quickly, though the mellow vibes sometimes lingered for hours—even after my laptop was propped back open.

I will note that after my second treatment, I had a slight headache. According to Dr. Tola, this isn’t entirely rare or concerning. “The most common side effects are mild scalp tenderness or a brief headache that passes quickly,” she said. I only had the headache that one time, and—true to Dr. Tola’s word—it didn’t last for long. (Maybe the shawarma helped it pass.)

Does Exomind Work?

Though I had those dreamy, mellow moments after each treatment, the spa-like vibes weren’t unshakable. I remember one specific instance when a slightly inconvenient Teams message raised my pulse and sent me into a mental tailspin just a few hours after I’d been treated. Did that mean Exomind wasn’t working for me? After my penultimate treatment, I asked Dr. Maral Malekzadeh, board-certified dermatologist and co-owner of The Well Westlake, to give me some KPIs.

“Signs of response to Exomind typically include improved mood, better sleep and energy, clearer thinking, and reduced anxiety or obsessive symptoms,” she said. Dr. Tola’s patients have made comments like “it feels like a light just switched on,” or “the heaviness has lifted.” Others tell her their thoughts have stopped racing, that they’re sleeping better, and that they’re generally feeling more alert. Exomind patients also have the option to get maintenance sessions for any symptoms that recur.Exomind For—and Who Is It Not For?

My first treatment started, as many do, with a small pile of paperwork. In the cozy, candlelit treatment room, I checked off box after box to confirm that I didn’t have any contraindications, and provided details on my medical background. This part is important: “Exomind is FDA-cleared for major depressive disorder, especially in people who haven’t found relief with medication or who can’t tolerate its side effects,” says Dr. Tola. “It’s also effective for insomnia, focus, poor concentration, brain fog, anxiety, addiction, binge eating disorder, smoking cessation, and other conditions. That said, it isn’t for everyone.”

She warns that those with pacemakers, bipolar mania, brain shunts, or metal implants near the head should not undergo treatment. The same can be said for those with unstable medical conditions and certain cardiovascular or neurological issues, and it’s not recommended for pregnant women. As always, it’s best to consult with your doctor before beginning treatment.

Complementary Treatments

Of course—no matter what it does or doesn’t do—Exomind isn’t a bandaid for all mental health issues. Whether you’re dealing with low-grade brain fog or a major depressive episode, what happens off the treatment bed counts, too.

“Brain stimulation, combined with [behavioral or pharmacological] therapy, often works better than either works alone,” Dr. Malekzadeh says. Those taking medications, including antidepressants, can typically continue with their course of treatment while getting Exomind treatments. Malekzadeh also cautions against stopping medication without consulting the prescribing clinician. And as always, leading a well-balanced lifestyle pays off. “Good sleep, regular exercise, alcohol moderation, and stress management also support brain plasticity and recovery,” Dr. Malekzadeh notes.

It’s been about two weeks since my last treatment, and I’ve noticed some subtle instances where I feel relieved of my typical knee-jerk anxiety. I waited in a long line at a coffee shop the other day without silently fuming at those who were still mulling over their order at the register. And just this past Friday, I decided to stay in rather than attend an event I simply didn’t feel like going to. I enjoyed every minute of the Girls reruns I chose to watch instead, without taking my focus off Hannah Horvath to wonder exactly how gauche my no-show had been. Is this a change, though? I needed a witness.

When I paused a Hannah-and-Adam scene to ask my husband if he had noticed any difference in me since my sessions, he thoughtfully considered the question. “Does caring less count?” he asked. I’ll take it!

Source: https://www.vogue.com/article/exomind-review 

Exomind therapy is a next-generation, non-invasive brain stimulation treatment designed to improve mental wellness. We explain how Exomind works, who can benefit, and why it represents a breakthrough in mental health care.

By Sara Kitnick

Published May 9, 2025 Updated Feb. 9, 2026 9:51 AM PT

• Mental wellness crisis: Stress and emotional fatigue have overtaken cancer as the top health concern in North America.
• A new solution: Exomind utilizes an advanced form of Transcranial Magnetic Stimulation (TMS) to treat mental health issues non-invasively.
• How it works: The device uses magnetic pulses to stimulate underactive brain regions, enhancing neuroplasticity and neural connectivity.
• Who it helps: Effective for depression, anxiety, menopause-related brain fog, and cravings associated with weight loss drugs.
• The experience: Treatments are sensationless, require no anesthesia, and allow patients to return to daily activities immediately.

America is emotionally running on fumes. The latest data from the World Happiness Report, according to a recent press release, puts the U.S. at an all-time low in global rankings. At the same time, findings from the Ipsos Global Health Service Monitor reveal that mental wellness has now eclipsed cancer as the top health concern in North America. Not heart disease. Not diabetes. But stress, burnout, and emotional fatigue are what have people most worried. We’re collectively tapped out, and it shows.

But if the past few years have taught us anything, it’s that mental health isn’t a side quest; it’s central to everything else.

From Research Labs to the Doctor’s Office: The TMS Revolution

Transcranial Magnetic Stimulation, or TMS, was invented in 1985 and cleared by the FDA in 2008 for treatment-resistant depression. Often used when standard treatments fall short, TMS has shown notable effectiveness with minimal side effects.

Enter Exomind, a next-generation version of this proven technology that brings the power of neuroscience out of the ivory tower and into your neighborhood doctor’s office. Using its proprietary ExoTMS™ platform, Exomind promises to rewire how we approach brain health by democratizing access to TMS, making it sleeker, faster, more comfortable, and astonishingly accessible.

Who It’s For: From Menopause Brain Fog to GLP-1 Cravings

The idea of a non-invasive, drug-free brain boost sounds futuristic. But Dr. Georgine Nanos, MD, MPH, a family medicine physician and early adopter of Exomind, says that most responsive patient groups include:

• Perimenopausal women battling mood swings, brain fog, and irritability
• Postpartum mothers struggling with bonding, depression, or anxiety
• Burned-out executives suffering from insomnia, anxiety, or focus issues
• Patients transitioning off GLP-1 weight loss drugs who need help managing food cravings and emotional eating
• “We had a patient who hadn’t been able to connect with her newborn. After just a few sessions, she told me it was like the light switched on again,” says Dr. Nanos. “That’s not placebo. That’s neuroscience doing its job.”

How ExoTMS™ Actually Works

“We’re enhancing neuroplasticity,” Dr. Nanonos explains. “We’re helping the brain learn, adapt, and recover faster.” Think of it as clearing out the mental traffic jam so you can reach emotional clarity more efficiently.”

So, how does it work?

ExoTMS™ uses a focused magnetic field to stimulate specific areas of the brain involved in emotional regulation, cognitive function, and self-control. By targeting the prefrontal cortex and other mood-related zones, the device helps build new neural pathways, effectively retraining the brain to process emotions and thoughts more constructively.

Targeting Areas of the Brain

It sounds complicated, but the mechanism is actually straightforward physics applied to biology. The device generates magnetic pulses—similar to an MRI machine but much more focused—to induce electrical currents in specific nerve cells. We aren’t talking about shocking the whole system. We are talking about precision.

This process, known technically as repetitive transcranial magnetic stimulation (rTMS), is designed to target key brain regions that have gone dormant or sluggish. The primary target? The dorsolateral prefrontal cortex. This is the CEO of your brain. It handles executive function and mood. When you are dealing with major depressive disorder or chronic stress, this area often shows low activity. It’s asleep at the wheel.

By stimulating underactive brain regions, the therapy effectively wakes them up. It promotes healthy brain activity by activating neural pathways that have likely atrophied from disuse. The result is better brain function overall. Think of it as jump-starting a car battery; you are providing the spark needed to get the engine—your neural pathways—running smoothly again.

Each session delivers repetitive magnetic pulses to underactive brain regions, aiming to restore balance in the neural circuits that govern mood and cognition. Sessions are typically well-tolerated, with a low risk of side effects, and can be done without anesthesia or sedation, allowing patients to resume normal activities immediately. Clinical studies show promising outcomes: 50% of patients experience a reduction in depressive symptoms within four weeks, while 58% achieve sustained remission at 12 months. For treatment-resistant cases, 65% show significant improvement.

Emotional Health and Depression-Induced Compulsions

Emotional health is complicated. It’s not just about being sad. Major depressive disorder (MDD) often comes with a suite of depression induced compulsions—repetitive negative thoughts or behaviors that are incredibly hard to break. This is where transcranial magnetic stimulation shines. It treats the physical root of the problem. By improving neural connectivity, the therapy helps regulate emotions. It gives you a buffer. Emotional regulation becomes automatic rather than a constant struggle. This leads to greater emotional stability and emotional well being.

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And it’s not just for depression. Mental and emotional health are tied to everything from sleep quality to mood regulation. When you treat depression by fixing the brain connectivity issues, you often see a cascade of benefits. Patient well being improves across the board because the brain is finally able to process stress without short-circuiting. It enhances patient well being by providing a biological floor for them to stand on.

Emotional Overeating Linked to Brain Function

Here is a connection most people miss: emotional overeating is rarely just about hunger. It is a brain function issue. New research suggests emotional overeating linked to specific areas of the brain responsible for reward and impulse control. When mental wellness is low, the brain seeks quick dopamine hits. Food is the easiest source.

Exomind treatment addresses this by targeting the brain responsible for these cravings. By strengthening the dorsolateral prefrontal cortex, patients often report a quiet reduction in food cravings. It helps curb emotional overeating not by force of will, but by reducing the compulsive behaviors that drive it. This is a massive component of overall mental well being. If you can stop the cycle of stress-eating, you improve both your physical and mental wellness exomind protocols are designed to support.

What to Expect: Exomind Treatment

So, what is it actually like? Patented ExoTMS technology has changed the game regarding comfort. Most patients find the treatment sessions completely painless. You might feel a light tapping sensation or, in rare cases, a slight headache, but that is generally the extent of the adverse effects.

This innovative therapy doesn’t require antidepressant medication to work (though it can be used alongside it). For many patients, specifically those wary of relying solely on drugs, this is a huge relief. The magnetic pulses are invisible, but the results—improved mental well being, better emotional balance, and a stronger sense of mental health—are very real.

It is a commitment to mental health conditions that treats the organ, not just the symptom. And for major depression, that is exactly what we need.

The Rise of the Wellness Brain Hack

The timing couldn’t be better. We’re living in an age where self-optimization has gone mainstream. Biohacking and cryotherapy are no longer fringe tools but trending hashtags. Yet what sets Exomind apart is its clinical backbone. This isn’t a gadget or wellness gimmick; it’s FDA-cleared medical technology. And by embedding itself into primary care and OB/GYN offices (where 80% of mental wellness care happens), Exomind is positioning itself not as an alternative, but as an evolution.

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“Think of it like a Peloton for your prefrontal cortex,” jokes one Los Angeles patient who completed a treatment series in February, according to an Exomind press statement. “I didn’t want meds. I just wanted to stop feeling like I was constantly on edge. After the second session, I started sleeping through the night.”

It may have taken a global mental health reckoning to get us here, but the message is clear: your brain deserves as much maintenance as your body. With technologies making once-elite treatments approachable, mental wellness might finally be getting the upgrade it deserves.

Source: https://www.latimes.com/live-well/mind/story/exomind-therapy 

By Sarah-Jayne Tobin on 23rd March 2026 in Wellness

There’s a particular kind of tired that seems to arrive in your mid-thirties and quietly settle in. It’s not full-blown burnout, but you’re definitely not the clear-headed, energetic version of yourself either.

For me, it showed up as brain fog and a suddenly complicated relationship with sleep - the kind where you forget why you walked into a room and find yourself wide awake at 3am replaying conversations from years ago.

So when I heard about EXOMIND, a new non-invasive treatment designed to support mental clarity, emotional balance and better sleep, I was intrigued - slightly sceptical, but curious enough to try it.

EXOMIND uses ExoTMS technology, a gentle form of transcranial magnetic stimulation that activates areas of the brain responsible for mood, sleep, self-control and emotional regulation.

While it’s FDA-cleared for Major Depressive Disorder and used in Europe to treat conditions such as OCD, anxiety and depression, many clinics are now highlighting its wider wellbeing benefits, from sharper thinking and calmer moods to improved sleep.

And that’s exactly what caught my attention. Because it’s not just for people in crisis - it’s also for those of us who simply want to feel a bit more like ourselves again.

The Missing Piece in Modern Wellness

We spend a lot of time investing in the outside. Skincare routines, Pilates classes, supplements that promise glowing skin and collagen miracles.

But how often do we actively support the brain, the big-gun part running the entire operation?

Between work stress, hormonal changes, family logistics and the mental gymnastics of modern life, it’s no wonder many women feel permanently foggy.

EXOMIND positions itself as a kind of mental reset button - not a dramatic intervention, but a way of helping the brain function more smoothly again.

That sounded really appealing. Particularly the sleep part.

What Actually Happens During a Session

After two very knowledgeable nurses, Avril and Grainne, carried out a detailed consultation about stress levels, sleep patterns and general wellbeing (a refreshingly holistic approach rather than a clinical questionnaire you’d need a translator for), I lay back on a treatment bed while the EXOMIND device was positioned gently beside my head.

Then came the magnetic pulses.

They feel like a light tapping sensation - slightly strange at first, but not uncomfortable. Each session lasts 24.5 minutes, and there’s no downtime. You simply get up and continue your day.

Which I did, fully expecting absolutely nothing dramatic to happen.

The Unexpected Bit

The change wasn’t instant fireworks. It was more subtle than that, but surprisingly noticeable.

I realised something interesting: the background noise in my brain had quietened. Most women my age will understand the ‘NOW’ I whisper to myself dozens of times a day as I attempt to refocus on what I was meant to be doing.

But the constant low-level mental chatter that usually hums away seemed… calmer.

Sleep improved first. Almost immediately I started falling asleep faster and but the big difference, for me at least, I was finally getting into a deep sleep and staying that way through the night.

Then the brain fog lifted. Not in a superhero productivity way - just a clearer, steadier sense of focus.

But perhaps the most surprising shift was emotional. I feel more patient, more measured, and strangely better at recognising my own capabilities instead of immediately assuming the worst.

Which, if you think about it, is the ultimate wellness upgrade.

It’s Not Just About Feeling Calm

Clinical trials of EXOMIND show some impressive results.

Around 90 percent of patients reported improved mental wellbeing, while 71 percent experienced better sleep and 77 percent reported improved mood and energy.

It wasn’t necessarily on my to-do list, but interestingly, 87 percent said they gained better control over food cravings, with some participants losing weight simply through improved self-regulation.

But the real takeaway for me wasn’t the statistics.

It was the reminder that mental wellbeing is foundational. We can’t look radiant on the outside if the inside is permanently overwhelmed.

A Different Kind of Self-Care

We’re very good at pushing through in our thirties and forties. Functioning. Coping. Holding everything together.

EXOMIND feels like something different. It’s not a crisis solution, but it’s a way to support the brain before things spiral into exhaustion that hasn’t really been used before.

And honestly, anything that improves sleep, quiets mental chaos and makes you feel a bit more like yourself again feels like a very good investment.

My verdict? If modern life has your brain running twenty tabs at once, this might just be the reset button you didn’t realise you needed.

EXOMIND is currently available at select clinics across Ireland including Venus Therapy in Dublin, ahead of its wider launch in 2026.

Source: https://evoke.ie/2026/03/23/wellness/exomind-review